Trucking. Currently there’s an industry that’s moving full-throttle in a slow economy! Throughout my first-ever browse through to the “2013 Mid-American Trucking Show” in Louisville (the biggest trucking industry program in The United States and Canada), I realized that I had actually gotten in entirely into another world. The world of the American Trucker. Oh, dear Toto, Kansas waived bye-bye the minute we entered that convention facility.
I accompanied a fellow agent, where we met some good friends from a firm specializing in trucking insurance. A small pack of insurance geeks in collared t-shirts as well as slacks might have run the risk of obtaining marked as outsiders, abandoned the rails like glee clubbers at a weapon show. The good news is, whether we fit in or not, they let us hang around. And the in addition good news is we found out a load.
What did we haul away from this large, under-one-million-square-foot event? Here are 3 takeaways:
Recognize the Signs of the Times
Whether it’s with trends or modern technology, every monster truck show sector is headed in particular directions. For the American trucker, it appears that direction is healthier vehicle drivers. Remember Pete Thomas from the second season of NBC’s The Most significant Loser? Well, we had the opportunity to satisfy him there. And guess what? Huge Pete is still big, just not in an unhealthy way. He existed advertising fitness with Pilot Travel Centers.
This certain trend is being driven by people who are getting up to this fact: a much healthier driver amounts to a reduced possibility of crashes (insurer are one of these individuals, by the way). Most good trucking procedures are currently in advance of contour on this. Not even if it will certainly decrease their insurance prices, however likewise due to the fact that carriers want to collaborate with the most safe drivers. Which contour do you need to be in advance of in your organization to rack up the very best clients?
Innovate or Pass away
Seat cushions constructed from gel, box trailers that immediately relocate skids from the front to the back, specialty GPS systems, seating units that minimize a vehicle driver’s back pain– you dream it up, and someone’s most likely already offering it at the truck program. We’re all trying to find the following terrific suggestion in our particular companies, aiming to take our very own little niche. But we have to be vigorous in our search of it and willing to step out as well as take the essential threats.
The Vehicle Program was packed with the most up to date and also best concepts from pioneers around the world. Packed with people who are strolling themselves and also their suggestions right out on the proverbial limb. From slick body designs to trucker safety, from motorist comfort tools to innovation made to boost effectiveness, the trucker’s globe ought to motivate all of us to continue believing outside of the box. This keynote isn’t new whatsoever: if we do not think it up and offer it, somebody else will.
Be “All-In” or Go House
No display screen at this convention saved expense. That might have been just one of the extra one-of-a-kind elements of it. It was obvious: this was the occasion of all occasions. We’re not speaking logoed table cloths and also cost-free pens. We’re talking big rig free gifts. Six-figure, techno-colored displays. The prettiest faces showcasing the greatest and baddest devices. When it pertains to establishing bench high, individuals in this market won’t be outshined.
With that said said, all of us could do well to brighten up our grills and shake off the dirt of “business as usual.” If image is at the very least component of it (definitely not everything), might it be time for a firm facelift?
Perhaps the last as well as ideal takeaway was this. Have some enjoyable! The Truck Program was about company, to be sure. However individuals there were likewise having a blast. We would all succeed to take that notion back to our workplaces. A positive workplace is an efficient workplace. Now, action on it!